Dalel stumbled upon Glendora Florist, nestled in the picturesque downtown of Glendora, a suburb of Los Angeles. Taking a leap of faith, Dalel purchased the locally-renowned florist and opened her doors on Valentine’s Day of 2011. With no previous experience in the floral industry, this was an act of audacity and courage, but one typical of a woman willing to take risks and push hard for her dreams.
What makes Snider unique is her out-of-the-box thinking. “I wanted a flower shop that wasn’t a flower shop,” she says quizzically. “I love Louis Vuitton and wanted that same luxury experience and products for my customers.”
“My floral arrangements don’t look like the every day. I add kale, cabbage, and seed pods to my arrangements. I love texture and unusual combinations. It’s art more than flower arranging,” says Snider.
Channeling her deep love of all things Louis Vuitton, Dalel transformed her lovely, small town flower shop into a luxury couture flower brand that is taking Beverly Hills and all of Southern California by storm. Her newly-created Los Angeles Floral Couture is now the premiere luxury concierge flower service in Southern California, bringing masterful designs to brides and connoisseurs.
Now that her business has doubled in size, Snider has turned her attention to her other passion – creating jobs, contributing to the community, and lifting people up. Dalel is a two-time winner of the Women of Excellence award by California Congresswoman Judy Chu, and has been honored by local Assemblyman Roger Hernandez for her work and contributions for the community.
A fearless entrepreneur, Snider again looks out of the box and has joined forces with Stephanie Simpson, owner of Simpson Portraits and together have created an explosive, dynamic business concept where their exclusive clientele can capture their feelings through fine art portraiture and flowers. Their work can be seen in the 2016 issues of Ceremony Magazine, The Knot, Wedding Wire, and The Avenue.
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