This policy establishes guidelines for vendor and sponsor participation in BID-produced events in a manner that prioritizes BID member businesses, enhances the attendee experience, and supports the economic vitality of the district.

• BID member businesses shall be given first right of refusal to participate in BID-produced events.
•  For each event, a participation deadline will be set in advance to allow BID businesses adequate time to opt in. 
• After the BID participation window closes, remaining vendor opportunities may be offered to external vendors.

The BID may invite or solicit external vendors and sponsors when appropriate to:

• Add experiential or programmatic value
• Increase foot traffic and overall attendance
• Activate underutilized areas within the event footprint

External vendors are intended to enhance the event experience, not replace BID participation.

External vendors will be selected using a curated approach. Priority will be given to:

• Small, independent, and community-based businesses
• Local and regional vendors (e.g., San Gabriel Valley and surrounding areas)
• Local makers, artisans, and creative businesses 
• Nonprofit organizations
• Food, beverage, and experience-based vendors aligned with the district
• Experience-based vendors (e.g. kids’ fun zone, face paint, etc.)
• Vendors may be grouped into categories based on event needs.
• The number of vendors per category may be limited per event.
• Categories and participation levels are subject to review based on the mix of participating BID businesses and the goals of each event.

• All external vendors are subject to review and approval by the BID Event Committee.
• Approval will consider event objectives, category balance, potential competition with BID businesses, and overall alignment with the district.

Vendor placement will be determined on an event-by-event basis and may include street closures, activation zones, or other designated areas. Placement decisions will prioritize safety, flow, and impact on nearby BID businesses.

• Booth fees will be established per event and may vary by location, size, or event type.
• Sponsorships may include booth space as a primary sponsorship opportunity or as a benefit of BID membership.
• Sponsors may receive premium placement or enhanced visibility, as defined per event.

This policy may be reviewed and updated by the BID Board as needed to reflect evolving event goals and best practices.

This policy is intended to balance fairness, flexibility, and economic impact while maintaining a merchant-first approach to BID events.

BID Event Policy – APPROVED FEBRUARY 5, 2026